<aside> 💲 For VA brokers running Facebook ad campaigns, it's crucial to regularly assess and update your campaigns to avoid "ad fatigue" and maintain performance. )Learn more: meetscot.com)

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How Often Should My Mortgage Campaigns Be Updated?

• Frequency of Changes: Ideally, you should plan to refresh your Facebook ads every 4-6 weeks. However, if you notice performance declines earlier (like increased costs or reduced click-through rates), you should make changes sooner. For high-budget campaigns, you might need to adjust more frequently—sometimes weekly oai_citation:6,How Often Should You Update Facebook Ad Creative? - Jon Loomer Digital oai_citation:5,Six Signs It's Time to Update Your Facebook Ads - Tuff.
• Monitoring Metrics: Key indicators that it's time to update include rising campaign costs, high ad frequency, and low relevance scores. Regularly check these metrics to ensure your ads remain effective oai_citation:4,Six Signs It's Time to Update Your Facebook Ads - Tuff.

What to Look for on Facebook

• Ad Fatigue: Watch for signs of your audience seeing your ads too often, which can lead to them tuning out. This is particularly critical if your ad frequency (the average number of times each person sees your ad) gets too high oai_citation:3,Six Signs It's Time to Update Your Facebook Ads - Tuff.
• Creative Performance: Keep an eye on your ad’s relevance scores, especially the quality and engagement rate rankings. If these scores drop below average, it’s a signal that your creative might need updating oai_citation:2,How often should you perform Facebook ad changes? - 24SevenSocial.
• User Engagement: Track the click-through rates (CTR) and conversion rates. If these metrics plateau or drop, it’s a good idea to refresh the ad’s creative elements like visuals, copy, or even the offer itself oai_citation:1,How often should you perform Facebook ad changes? - 24SevenSocial.

By staying proactive with your Facebook campaigns and monitoring these factors, you can optimize performance and reduce the risk of your ads losing their effectiveness.

Next Steps:

1. Set a Monitoring Schedule: Review your Facebook ads' performance at least weekly, focusing on costs, frequency, and engagement metrics.
2. A/B Testing: Regularly run A/B tests with different creatives and offers to identify what resonates best with your target audience.
3. Content Refresh: Plan to refresh your ad creatives every 4-6 weeks, or sooner if performance declines, to keep your campaigns fresh and engaging.